A sign of the (L.A.) Times: When a Women’s World Cup starts the wave for Copa America and Gold Cup pitch-perfect-palooza
By Tom Hoffarth
Kick this idea around: Find a 15-hour time frame on a scorching summer Sunday when we can connect the final plot lines of three major soccer tournaments, on three different continents, and create a pitch-perfect-palooza viewing party.
It also happens to fall on America’s Fourth of July extended weekend.
Where do the TV networks sign up?
Fox led the charge, partnering with the FIFA Women’s World Cup from France that launched in the morning for U.S. viewers. Then it circled back for an evening affair with the CONCACAF Gold Cup. If as much by wishful thinking as by design, it had both the U.S. women’s and men’s national teams on center stage in each of those merriments.
Wedged between, a Copa America title bout that boasts the best of South America, something ESPN+ could frame as pay wall-worthy if one wasn’t inclined to listen to Andres Cantor call it aloud for Telemundo’s Spanish-language viewers.
Not everyone, of course, shared the amicable spirit of this cable-ready mash-up.
But it worked. The U.S. women won. The U.S. men didn’t, but a 1-0 loss to Mexico wasn’t unwatchable.
We write more about that triple combo situation and the viewership that came with it in this week’s Los Angeles Times media piece linked here posted Sunday.
Bonus coverage: As far as how many watched, and how the Gold Cup added to the mix, here’s more from another Los Angeles Times media piece posted Monday.