CTRL+ALT+DEL: A capitalistic re-direct with the Dodgers-AT&T-DirecTV PR “news flash” … details not on SportsNet LA
By Tom Hoffarth
The story was big enough to be on the front-page of Thursday’s Los Angeles Times print edition: “Dodgers’ channel finally plays ball: TV standoff ends and games to be available in almost all of L.A.”
In a tight, one-column piece of real estate allotted to this business announcement that somehow wedged its way into everything far more life-and-death in today’s world, maybe the headline was restricted in what it could actually convey. Regardless, it rang hollow.
The online story could couch it a different way: “After six years, the Dodgers’ channel will be available in L.A. What happened?”
Truth is, nothing substantial has happened.
Other than DirecTV viewers now find Dodgers’ classic reruns on the team-owned SportsNet L.A., arriving on Channel 690 for the time being. Whatever else is streaming on the AT&T platforms is another element if you’re looking for silver linings.
Without games going on, what’s to celebrate?
More importantly, and to be accurate, is that SportsNet L.A. launched just prior to spring training for the 2014 Major League Baseball season, has been “available” for the last four-plus years throughout Los Angeles — since Charter Communications bought Time Warner Cable in May, 2015 and the combined territory covered about 90 percent of the Dodgers’ TV region.
A good many just choose not to drop one system and pick up another to get it. Many of them were DirecTV customers.
Based on years of following and reporting on this back to when the red flags came up when it announced in 2014, and with our current contacts in the business, here’s what we can conclude about all this: Read more