We love L.A., too … but when do the visuals become too cliche? Fox figures it out during the World Series ‘equinox’

At some point, even the Hollywood sign sighs.
C’mon, do we have to spell this out for you — the nine giant white letters propped up in the Santa Monica Mountains don’t define Southern California. Nor does a glamour shot of Rodeo Drive. Nor something edgy like a Venice Beach skateboard park/tattoo parlor adjacent to an outdoor basketball court.
Sunday played out under the headline of Los Angeles’ “Sports Equinox”, and a lot of people across the country saw a lot of L.A. cultural touchstones if they were paying attention on TV.
Fox Sports, based in Century City, also stepped up its game.
For all it could control with its coverage of World Series Game 5 from Dodger Stadium, following its Rams-Packers NFL game from the Coliseum, the hometown network looked as if it wanted to flip the script for all those other cliché-laden visuals that others recycle in setting the stage for what they believe conveys L.A.
“Obviously, with people who live and work here knowing the ins and outs, we can show off this city in its true environment and not what a TripAdvisor might tell you about the top 10 spots to visit,” said Judy Boyd, Fox Sports’ senior vice president of production. “It’s not the Hollywood Walk of Fame or pop culture celebrities or what others may think.”
Here’s more from our L.A. Times piece in coordination with the conclusion of the World Series media coverage …

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s