A sign of the (L.A.) Times: What chance does the XFL have in 2020? Depends on who you’re betting on … (bet on Joe Cohen)

By Tom Hoffarth
In last weekend’s ESPN.com story post about the perceived viability of the XFL relaunching in the spring of 2020, USC professor of sports business and principal of The Sports Group David Carter offers up a quote:
“Anybody that thinks that there’s an unquestionable market for spring football is delusional. There have been some credible people throwing time and resources at it without the result they anticipated. While you can step back and say that XFL 2.0 — with all of its changes, all of the learnings and the takeaways from over the years to include their own missteps — is positioned far more favorably than anyone else, it’s certainly not a guarantee.”
No one is guaranteeing anything. But with Vince McMahon’s second shot at this, 18 years after his first try with NBC as its partner and now using ABC/ESPN and Fox as his wingment, we asked the same sort of questions to cable industry pioneer and McMahon longtime business partner Joe Cohen in our latest Los Angeles Times sports media column.

 

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