A sign of the (L.A.) Times: How did the Clippers come to find Ralph Lawler’s replacement? He was there all along.

By Tom Hoffarth
Kawhi Leonard and Paul George made one big splash for the Clippers this summer.
But the thing that could have a ripple effect for the franchise’s long-term success was how they went forward with the broadcasting roster following the retirement of Ralph Lawler.
Brian Sieman was there all along, having done a dozen years on radio. And the team looked high and low for a “bigger name.” Then decided he was the guy.
It’s an awkward process we try to explain in the latest L.A. Times sports media column with much more between the lines that we could explore.
Could Spero Dedes have gotten this Clippers job? Sure, but he’s also committed to national NFL and college basketball assignments. Like many broadcasters today who want to be more nimble than a symbol of the team’s narrative.
Sieman could have left. He didn’t. And the Clippers are lucky to have him, as we pointed out a while back in the revival of our best-and-worst of L.A. sports broadcasting lists.
The Clippers made the hiring of Sieman as well as Chauncey Billups and Noah Eagle official on Monday with their own press release.
We attempted to ask questions of Gillian Zucker, the Clippers head of business operations who somehow was the point person for this process. She wasn’t available.
So here are some of the things you won’t find in the Clippers release here in the LA Times.  Fasten your seatbelts.
More:
= ClipsNation.com has Sieman on its latest podcast.

 

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