Our latest piece for the Los Angeles Business Journal focuses on Kathy Carter, chief revenue officer for the Los Angeles 2028 Summer Olympics and chief executive of the U.S. Olympic and Paralympic Properties. One of the latest projects to come out of her office is the LA28 emblem program, which encourages various interpretations of branded storytelling for the Games. It also highlights evolving technology to expand on exegesis and commentary.

“It has already resonated as people recognize what we’re trying to say is that there is not just ‘one L.A.,’” Carter said.

“When you think about the Olympics, it is about athletes from all walks of life, all parts of the world who come to one place to compete and live together with a common set of rules. It’s a remarkable platform to show this is what’s good in the world. 

“It’s not that which divides us, but that which is common. That really works well from an L.A. perspective because you can come to L.A. to create, tell so many stories, and now having the Paralympics here for the first time for athletes to showcase their abilities.”

Carter, for one, is a believer in the Olympic dream, pointing the unique opportunities presented by the Games.

“I don’t mean to be Pollyannaish about all this, but this platform is rich and there is so much for us to work with in how to showcase it all. We have an opportunity to do something that’s generational.”