Tag Archives: lakers

A SIGN OF THE (L.A.) TIMES: THE LEBRON VS. KOBE MEDIA COMPETITION

By Tom Hoffarth
The official arrival of LeBron James in Hollywood, versus simply living in Brentwood and commuting to Cleveland, has taken on a new dynamic that we have covered in recent weeks.
Back in early July, we wondered if James would take that awful next step and remake “Space Jam,” with him in the role of Michael Jordan. But it got even a little crazier. Read more

BREAKING NEWS: ALL-SPANISH SPECTRUM DEPORTES OUT AUG. 15, ENGLISH ALL-NEWS CHANNEL IN

By Tom Hoffarth

246x0wEl Segundo-based Spectrum Deportes, the nation’s only 24/7 Spanish-language Regional Sports Network that airs Lakers and Galaxy games as a fully-distributed channel in Southern California, will shut down Aug. 15, citing research that shows a lack of viewership, a Charter Cable network spokesperson confirmed Monday.

TheDrillLA.com broke the news of this on Twitter earlier in the day Monday.

Spectrum Deportes was launched as Time Warner Deportes in October, 2012, coinciding with the arrival of Time Warner SportsNet, now known as Spectrum Sportsnet. It has been the main regional TV home for the Lakers after the team left Fox Sports West and KCAL/Channel 9.

The timing of the move may seem strange as the Lakers have made global news with the signing of LeBron James to the roster, and the Sports Business Journal recently reported that 30-second TV ads on Spectrum SportsNet would fetch $14,000 — double the previous season, or even higher if the team’s ratings exceed expectations. Read more