Tag Archives: Hollywood

We love L.A., too … but when do the visuals become too cliche? Fox figures it out during the World Series ‘equinox’

At some point, even the Hollywood sign sighs.
C’mon, do we have to spell this out for you — the nine giant white letters propped up in the Santa Monica Mountains don’t define Southern California. Nor does a glamour shot of Rodeo Drive. Nor something edgy like a Venice Beach skateboard park/tattoo parlor adjacent to an outdoor basketball court.
Sunday played out under the headline of Los Angeles’ “Sports Equinox”, and a lot of people across the country saw a lot of L.A. cultural touchstones if they were paying attention on TV.
Fox Sports, based in Century City, also stepped up its game.
For all it could control with its coverage of World Series Game 5 from Dodger Stadium, following its Rams-Packers NFL game from the Coliseum, the hometown network looked as if it wanted to flip the script for all those other cliché-laden visuals that others recycle in setting the stage for what they believe conveys L.A.
“Obviously, with people who live and work here knowing the ins and outs, we can show off this city in its true environment and not what a TripAdvisor might tell you about the top 10 spots to visit,” said Judy Boyd, Fox Sports’ senior vice president of production. “It’s not the Hollywood Walk of Fame or pop culture celebrities or what others may think.”
Here’s more from our L.A. Times piece in coordination with the conclusion of the World Series media coverage …

A SIGN OF THE (L.A.) TIMES: THE LEBRON VS. KOBE MEDIA COMPETITION

By Tom Hoffarth
The official arrival of LeBron James in Hollywood, versus simply living in Brentwood and commuting to Cleveland, has taken on a new dynamic that we have covered in recent weeks.
Back in early July, we wondered if James would take that awful next step and remake “Space Jam,” with him in the role of Michael Jordan. But it got even a little crazier. Read more